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RACHAEL RAY ANNOUNCES NATIONAL TOUR TO GIVE SHELTER CATS A SECOND CHANCE

2014-07-09

Rachael Ray Nutrish‘s “Shelter Cats are Beautiful” Tour Will Make Stops in 16 Cities Nationwide in an Effort to Increase Adoptions

Daytime television host, best-selling author and animal lover Rachael Ray and her pet food brand Nutrish® today announced a nationwide tour to “make over” cats in various shelters with the hopes of increasing adoptions.

In partnership with GreaterGood.org’s One Picture Saves A Life program, Rachael Ray Nutrish will take the “Shelter Cats are Beautiful” tour to 16 cities across the country and offer professional grooming and photography services to capture the full beauty and personality of cats in need of adoption. The program will also provide shelters with the necessary tips, tools and equipment to groom and capture best possible photographs of shelter pets in the future.

 This program helps celebrate the launch of Rachael Ray Nutrish‘s new line of natural food for cats, which is now available in stores nationwide. Rachael is dedicated to helping animals in need and donates her proceeds from the sale of Rachael Ray Nutrish to help animal support organizations, which has resulted in more than $6.5 million in donations to date.

 “Unfortunately there are a lot of animals in shelters that need a home, which is why I started my food for pets, Nutrish, as a way to continuously fund programs that help animals in need,” said Rachael. “Every year, 8 million scared and disoriented pets enter the U.S. shelter system hoping for someone to love and care for them. With our ‘Shelter Cats Are Beautiful’ tour, I’m hoping we help people see just how beautiful shelter cats are, with the goal of getting these pets into loving homes more quickly.”

 

Rachael will kick off the national tour with an event in New York City on July 11. Then the “Shelter Cats are Beautiful” tour will continue throughout the summer rolling through: Bentonville, Buffalo, Charlotte, Chicago, Cincinnati, Denver, Detroit, Houston, Los Angeles, Miami, Nashville, Orlando, Philadelphia, Pittsburgh and San Antonio. People can follow the tour via www.ShelterCatsAreBeautiful.com to check out photos of the adoptable animals, read further details on local market stops, view tips on how to take better pet photos and more.

 Nutrish for Cats joins Rachael’s existing line of super-premium food and treats for dogs, and Rachael’s proceeds from the new cat food line will also fund organizations that help animals in need. Nutrish for Cats is available in both wet and dry varieties in great-tasting flavors like Tuna Purrrfection, Ocean Fish-a-licious and Paw-Lickin’ Chicken & Liver. They contain real chicken or fish as the number one ingredient, and this line of natural foods is free of poultry by-product meal, artificial preservatives and flavors. Nutrish for Cats is available in grocery stores and mass retailers nationwide – no need to make a special trip to the pet store. Visit www.NutrishForCats.com for information on where to find the new line.

 

ABOUT RACHAEL RAY


Rachael Ray is best known as the host of the hit syndicated Emmy Award winning daytime television show “Rachael Ray” produced by CBS Television Distribution in association with Harpo Productions, Scripps Networks and Watch Entertainment.   Rachael's warmth, energy, and boundless curiosity also reaches scores of fans through her popular Food Network shows, her own line of cookware, knives, signature food ingredients and lifestyle magazine Everyday with Rachael Ray.  In 2011, Rachael won the People's Choice Award for   "Favorite TV Chef."  In 2007, Rachael launched the Yum-o! organization, a nonprofit organization dedicated to empowering kids and their families to develop healthy relationships with food and cooking and in 2008 she partnered with Ainsworth Pet Nutrition to create a line of pet food of which her proceeds are donated to organizations that help animals in need.  Most recently, it was announced that Rachael was given her own publishing imprint called "Rachael Ray Presents" under Atria Books, which will allow the bestselling author of more than 18 books to publish a line of titles by up and coming cooks, food writers and experts.


About Rachael’s Rescue™ and NUTRISH


In 2008, Rachael Ray partnered with pet nutrition experts from Ainsworth Pet Nutrition® to develop a line of super premium food and treats for dogs called Rachael Ray Nutrish. Rachael Ray Nutrish is made with simple, natural ingredients and includes full-feeding varieties featuring real meat as the first ingredient. In 2014, Rachael Ray Nutrish launched their first ever natural food for cats in both wet and dry varieties, which does not contain any artificial preservatives, flavors or poultry by-product meal. A portion of Ray’s proceeds from each sale of Rachael Ray Nutrish food and treats are donated to organizations that help animals in need through Rachael’s RescueTM  (http://www.rachaelsrescue.org). So, not only are Nutrish products great for your dog and cat, they’re great for countless other dogs and cats as well.

 

ABOUT ONE PICTURE SAVES A LIFE


One Picture Saves a Life is a program of GreaterGood.org in partnership with The Animal Rescue Site, Wahl Pets, celebrity pet groomer Jorge Bendersky, and renowned pet photographer Seth Casteel (author of Underwater Dogs).

With three out of four pet adoptions starting online, a positive, hopeful portrait of a well groomed animal has never been more important. Since the spring of 2013, One Picture Saves a Life has held eight workshops at animal shelters around the U.S., teaching animal advocates how the transformative power of gentle grooming and compelling photography can help give pets the second chance they deserve. Upcoming workshop dates include August 3 in Port Washington, New York and November 1 in Charlotte, North Carolina.

The One Picture Saves a Life website also offers videos and tips volunteers can use anytime to learn some of the key techniques from the workshops, as well as an inspiring gallery of before-and-after images depicting these life-saving makeovers.

For queries about GreaterGood's One Picture Saves a Life, please contact Hannah Levin via Hannah@greatergood.org or 206.612.3061.