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RACHAEL RAY HIDES TRIP TO NYC IN BAGS OF NUTRISH® JUST6® PET FOOD

2012-07-12

Six Lucky Fans Will Scan and Win

Daytime television host, best selling author and pet lover Rachael Ray and her premium pet food brand Nutrish® have created the "Jet Away with Rachael Ray" sweepstakes, giving six lucky winners a trip to New York City to meet with Rachael Ray and experience some of her favorite things - like lunch at her favorite New York pizzeria and dinner at her Rachael's favorite local restaurant. The six winners will also receive round-trip airfare and a three-night hotel stay for two, as well as two tickets to a taping of the Rachael Ray Show. A huge animal lover, Rachael ensures the winners' furry friends will feel the winning love as well by offering a $500 shopping spree to her favorite pet toy store, a year’s supply of Nutrish just 6® dog food and a $500 boarding credit so the pet can stay safe while its owner makes the trip to New York City.

To enter, consumers may purchase bags of Nutrish just 6 premium dog food specially-marked with the "Jet Away with Rachael Ray" logo and scan the Quick Response, or QR Code, on the in-pack inside the bag. The QR code will drive to a microsite that will contain a personal video message from Rachael that will reveal if the code is a winning ticket. Nutrish fans may also enter to win online at jetawaytorachaelray.com or by mailing in an entry by August 31, 2012.

All winning QR codes are in the marketplace in stores nationwide. A list of Nutrish retailers may be found by visiting www.NutrishForPets.com.

 

About Rachael’s Rescue™ and Nutrish

 

In 2008, Rachael Ray partnered with pet nutrition experts from Ainsworth Pet Nutrition® to develop a line of super premium food and treats for dogs called Rachael Ray Nutrish®. Rachael Ray Nutrish® is made with simple, natural ingredients and includes three full-feeding varieties featuring real meat as the first ingredient – Real Chicken and Veggies, Real Beef and Brown Rice, and Healthy Weight with Real Turkey & Veggies. The line also includes a limited ingredient diet recipe call Rachael Ray Nutrish just 6, formulated with only six simple ingredients, as well as treats and wet meals for dogs.  All of Ray’s proceeds from each sale of Rachael Ray Nutrish® food and treats for dogs are donated to organizations that help animals in need through Rachael’s RescueTM (http://www.rachaelsrescue.org). So, not only are Nutrish products great for your dog, they’re great for countless other dogs as well.