We are changing the way pet parents shop by making it easy to get the best in pet nutrition where they currently shop for the rest of their family.
For as long as we've been in business, our sole focus has been pets. In fact, pet foods and treats are all we make — and all we will ever make. With our decades of experience, dedication to pets and commitment to research, we have the knowledge and know-how to meet the needs of pet parents.
We've done decades of market research, and one simple fact always rings true: People want to feed their pets the highest quality food at a price they can afford. At Ainsworth Pet Nutrition we believe that doing the best for pets should always be easy. Every day we strive to provide pet store quality products with the convenience and price found at local grocery stores.
At Ainsworth, we know that the high-end pet food landscape is constantly evolving. Today, pet parents are looking for specialty recipes for their pets without having to make a special trip. That’s why we strive to bring new products that will be meaningful to pet parents, which in turn will help our retail partners grow.
This easily digestible recipe is specially formulated for dogs who may have sensitivities to certain ingredients. Made with a single source of protein, real salmon is always the #1 ingredient. And this simple, natural recipe contains zero grains, glutens or fillers.
Our meat-first, grain-free recipe is specially designed to satisfy your cat’s carnivorous cravings. U.S. farm-raised chicken is the #1 ingredient, combined with wholesome potatoes, peas and carrots plus the vitamins, minerals and taurine that your cats needs for a complete and balanced diet.
This limited ingredient dog recipe contains just six simple ingredients — plus added vitamins and minerals — with no corn, wheat or soy. Lamb meal, the #1 ingredient, offers pet parents an alternative to common proteins like chicken or beef. And because there are only 6 ingredients, it's easy for pet parents to identify and avoid known food sensitivities.
We know that changing the way pet parents shop for high quality pet foods can only be accomplished through strong partnerships. That's why we focus on creating value for our retailers that they can then pass along to their shoppers. We deliver unbiased category insights and analyze growth trends to help our retailers optimize shelving and assortment. We also collaborate on merchandising to efficiently and effectively expand pet categories. And we work hand-in-hand to help our retailers build their own super premium brands — striving to be a true partner in all we do.
A big part of changing the way people shop for pet food is helping our retailers make it easy for pet parents to choose the right products for their pet. That’s why we’ve introduced our Aisle Management program – a full-service program that starts with understanding the needs of pet parent shoppers and ends with meeting those needs through physical changes within the retail store.
We start with extensive market research to better understand how and why pet parents decide to buy a particular product. We look at behaviors that occur before the shoppers enter the store to after they feed the product to their pets to help our retailers connect with pet parents throughout the entire purchase experience.
We then use these insights to help our retailers understand how to engage and attract prospective shoppers and help those shoppers easily navigate the retail environment. This includes optimizing educational and promotional materials inside and outside of the Pet aisle.
Finally, we work with our retail partners to ensure they have the optimal product selection and physical space to help shoppers easily find the right products for their pet. We believe that shopping for high-quality pet foods should be a pleasant experience, and we’re working with our retailers to get there.